Decoded by Threado

🤙🏻 About the Guest - April MacLean is on a mission to build communities for as many (great) companies as possible. She is the founder of Wondry and has led community at Late Checkout. She also has worked as a community manager in companies like HubSpot and The Hustle (acquired by HubSpot). She is great at marrying community strategy to high impact and ROI. Outside of building community strategy, she is a dance teacher and choreographer.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Shoutouts to awesome people

🤙🏻 Timestamps

00.00 - Introduction to the podcast and the guest

02.39 - Story behind April’s love for community building

06.33 - The skill of disarming as a teacher and a community builder

12.35 - April’s journey into startups and working with entrepreneurs

16.20 - Marrying media and community building at the Hustle

21.07 - Tips to create good content for community builders

25.21 - HubSpot acquisition and learnings from working there

27.58 - Blending community with product building at Late Checkout

34.20 - Leveraging community to build and launch products

39.02 - Role of network building for community builders

41.15 - Working with Greg Eisenberg and learnings from the experience

45.20 - Why engagement is a bad goal? What metrics should community builders chase?

51.37 - Successful initiatives where stickiness and driving conversations was the goal

55.57 - Underrated playbooks for community building

58.45 - Learnings from hardships April faced early on in her life

01.05.00 - Closing thoughts & outro to the podcast

🤙🏻 Where to find April MacLean- https://www.linkedin.com/in/aprilmaclean

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20